Some Beliefs

I believe…

in crazy, big, dumb-fun, disruptive ideas as well as deeply data- and insight-driven concepts
in the power of creativity to influence consumer behavior, thinking and decision-making
that brand communication should either entertain and inspire or support and empower its audiences
in the strong relevance of pop culture, fandom, and fan communities – and the many opportunities they offer
that instead of focussing solely on a brand’s purpose, it’s the brand’s character that people will relate to and fall in love with
that building a love brand is great, but creating a fan-loved brand is even greater because it results in more engaged connections

…you're nuts if you've read this far!!!

Why I wish I were a Swiss (spoiler: it's for storytelling reasons)
When forced to describe myself as a creative, I can’t think of a better analogy than a Swiss Army Knife. It might sound a bit old-fashioned, sure, but I’ll stick with it – at least until generative AI learns how to open a bottle of wine for me.

I owe my creative versatility to some of the most brilliant advertising legends, whom I was fortunate enough to call my mentors. Their diverse approaches to solving business problems with creativity have prepared me exceptionally well to tackle any kind of creative challenge for brands across industries.

As an advertising veteran, I’m an experienced team builder and creative leader who thrives on helping talent flourish. As a concept developer and copywriter,
I enjoy cultivating brand love by crafting entertaining, authentic, and meaningful experiences, activations, and campaigns. I’m passionate about innovative ideas and bold messagings inspired by community insights and rooted in pop culture.

Oh, and I’d love to come from Switzerland – it would just make my story so much more complete.

Florian Schwalme, Berlin-Brandenburg, Germany
florian.schwalme@gmail.com

All work © ESL FACEIT Group, JvM/Spree and/or S&F Berlin. Videos, pictures, audio files on this website are for viewing purposes only. None of them may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems.