I can't believe you've actually clicked on this sub-page.
But here's what I do believe …

I believe in both small, smart ideas and big, bold, disruptive ones. I believe just as strongly in deeply data-driven and insight-led concepts as I do in ideas rooted in experienced gut instinct. I believe in the power of creativity to influence consumer behavior, thinking, and decision-making. I believe that brands should either entertain and inspire or support and empower their audiences. I recognize the strong relevance of pop culture, fandom, and its communities—and the many opportunities they offer. I believe that building a love brand is great, but growing a fan-loved brand is even greater—it fosters deeper, more engaged connections.

... and if you've read this far, I believe you're my kind of crazy.