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Why I wish I were a Swiss (spoiler: it's for storytelling reasons)
When forced to describe myself as a creative, I can’t think of a better analogy than a Swiss Army Knife. It might sound a bit old-fashioned, sure, but I’ll stick with it – at least until generative AI learns how to open a bottle of wine for me.

I owe my creative versatility to some of the most brilliant advertising legends, whom I was fortunate enough to call my mentors. Their diverse approaches to solving business problems with creativity have prepared me exceptionally well to tackle any kind of creative challenge for brands across industries.

As an advertising veteran, I’m an experienced team builder and creative leader who thrives on helping talent flourish. As a concept developer and copywriter,
I enjoy cultivating brand love by crafting entertaining, authentic, and meaningful experiences, activations, and campaigns. I’m passionate about innovative ideas and bold messagings inspired by community insights and rooted in pop culture.

Oh, and I’d love to come from Switzerland – it would just make my story so much more complete.

Florian Schwalme, Berlin-Brandenburg, Germany
florian.schwalme@gmail.com

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