Sr. Creative Director

Thanks for visiting.
It's you again, isn't it. Mom, Dad, really? Come on, you must have seen this a million times by now.
Oh well, fine. In a way you made all this possible. In a dirty, dirty way.

SWISS ARMY KNIFE OF CREATIVITY

Well-rounded Sr. Creative Director, seasoned Concept Developer and Copywriter.

Creative specialist for the gaming and esports industry.
Cannes Lions winner, Counter-Strike loser.

Growing brand love with authentic, entertaining and meaningful experiences and campaigns –rooted in pop culture and relevant for global fandom.

Chatting, writing, meeting, presenting and going bonkers in English and German.

Open to work.

Art Directors Club Member

Netflix
Brand campaign commercial Something is strange. Correct, there is no advertising.

CD Art: Marc Isken

DreamHack
Brand idea Play Louder
Created together with Twentyrising.com

Team: Twentyrising.de, Miłosz Peć, Patryk Wrona, Chris Pullinger, Jacob Lundmark, Tom Morelli, Frederikke Nyborg

Qualcomm's Snapdragon Pro Series World's largest multi-genre mobile esports circuit
Brand idea The Era of Everyone

Kayak
Campaign commercial Break free and travel

CD Art: Marc Isken

ESL
Brand campaign Live Legendary
Created together with Design Bridge and Partners, London and Woodblock, Berlin

Team: Design Bridge and Partners, WOODBLOCK, Daniel Ackermann, Jacob Lundmark, Mario Pfahl, Patricia von Halle, Miłosz Peć and many more

Sparkasse

Brand identity It's that simple

Team: Tim Schmitt, Johannes Hicks, Marc Isken and many more

ESL Intel Extreme Masters (IEM) Rio Major
Creative platform Made of Madness

Team: Krzysztof Tkaczy, Gabriel Padilha, Michal Blicharz

HANNOVERSCHE Occupational Disability Insurance
Campaign commercial We'll step in for you. But only financially.

Team: Henning Lisson, Christian Woelky, Dominik Schneck, Sebastian Hölzer

DreamHack X Fortnite Prop Hunt map created with UEFN
Map theme Prop Hunt Playfest

Team: Brian Krämer, Patryk Wrona, Jacob Lundmark

ESL FACEIT Group
B2B LinkedIn campaign The Big Game Interception
Created together with twentyrising.com

Team: Twentyrising.com, Gabriel Padilha, Janna Gavrusieva, Daniel Ackermann, Fabio Tambosi, Thao Tran and many more

HealthCube Anti-Age Nutritional supplements
Product campaign Bullshit-free Beauty

Team: Claus Mair, Mathias Rebmann, Tim Schmitt, Jojo Hicks, Dr. Benjamin Baum, Nina-Pascale Hinkelmann, Benjamin Mohr, Josefine Naß, Elise Chastel, Stefan Sohlau, Dominik Schneck, Sebastian Stumpf, Laurenz Breier and many more

ESL Intel Extreme Masters (IEM) Cologne
Creative platform Conquer the Cathedral of Counter-Strike

Team: Krzysztof Tkaczyk, Gabriel Padilha, Paweł Rogalski, Jarosław Wajs

Ebay
Campaign commercial Find whatever makes you happy

Team: Elena Knittelfelder, Simon Knittel, Christian Woelky, Henning Lisson

BMW
4 Series Product film Some think Why, some think Wow

Team: Marc Iscen, Isabel Nogueira,Rachel Fleisher, Smriti Rana and many more

Mercedes-AMG
GT Product campaign Handcrafted by Racers

Team: Marc Isken, Christof Deutscher and many more

Ebay

Campaign commercial Relaxed selling

Team: Henning Lisson, Christian Woelky

ESL Intel Extreme Masters (IEM) Katowice
Creative platform Hall of Heroes

Team: Krzysztof Tkaczyk, Mario Pfahl, Gabriel Padilha

Kayak
Campaign commercial Stop searching, start finding

Team: Marc Isken, Christian Kies, Patrick Klebba and many more

Sixt Share
Promotion Sharepoint Charlie

Team: Henning Lisson, Christian Woelky, Dominik Schneck, Sebastian Hölzer

BMW
2 Series Active Tourer creative platform and showroom film For a Tour Called Life

Team: Marc Isken, Isabella Nogueira, Ole Nagatis, Rachel Fleisher, Smriti Rana

Deutsche Verkehrswacht German Association for the Preservation of Road Accidents
Social media activation Hashtag Crashtag – Check the road, not your phone

Team: Sarah Dornieden, Ole Nagatis, Nils Frankenbach, Frances Rohde, Johannes Hicks, Laura Hess, Sven Schrader,
Nina-Pascale Hinkelmann, Ali Naddafi

FACEIT Watch
Creative platform Watch it. Control it. FACEIT.

Movember

Awareness campaign commercial Father & Son

BUND Nature Conservation Organization

Awareness campaign 5 to 12

Team: Mathias Rebmann, Björn Kernspeckt, Ksenia Slavcheva, René Gebhardt, Björn Kernspeckt, Sebastian Frese, Peppermill Berlin

ISHR International Society for Human Rights
Awareness campaign End Modern Slavery

Team: Johannes Hicks, Mike Wenzel

Swoodoo.com

Campaign commercials Do what you want, wherever you want. But do it cheap.

Team: Marc Isken, Christian Kies, Patrick Klebba

Ebay Tire service
Campaign commercial Pros with Hoops

Team: Henning Lisson, Christian Woelky

Nikon
Campaign commercial I AM What I Share

CD Art: Marc Iscen

Nikon
Brand campaign film I AM Different

CD Art: Marc Iscen

Frankfurter Allgemeine Zeitung (F.A.Z.)
Brand campaign There's always a clever mind behind it.

Team: Mathias Rebmann, Felix Heine, Johannes Stoll

Frankfurter Allgemeine Zeitung (F.A.Z.)
Limited edition calendar The First Page Calendar – Today. On yesterday's front page.

Team: Mathias Rebmann, Felix Heine, Johannes Stoll

The German Confederation of Skilled Crafts
Brand campaign film What would life be without craftsmanship? (Crap!)

CD Art: Mathias Rebmann

The German Confederation of Skilled Crafts
Brand campaign Die Wirtschaftsmacht. Von nebenan.
(The economic power. From next door.)

Team: Mathias Rebmann, Matteo Sacchhetti, Marco Müller, Michael Johne

Zoo Berlin
Season ticket campaign Simply come back tomorrow.

Team: Martin Pross, Mathias Rebmann

Museum of Natural History Stuttgart
Print campaign Darwin Who?

Art: Mathias Rebmann

Fisherman's Friend
Brand campaign If they're too…, then you're too…

Team: Mathias Rebmann, Björn Kernspeckt, Rene Gebhardt

Fisherman's Friend
Election campaign Vote For Freshness

Team: Mathias Rebmann, Marco Müller, Michael Johne, Pascal Cürsgen and many more

Festina Diving watches
Showroom staging Engineered for Water

Team: Mathias Rebmann, Michael Hess, Sebastian Frese, Ralf Schröder, Ksenia Slavcheva, Jürgen Krugsperger

ISHR International Society for Human Rights
Awareness campaign Without press freedom you wouldn't know it better.

Art: Mathias Rebmann

Faber Lottery
Ambient installation Family Home Under Construction

Team: Mathias Rebmann, Felix Roy

Inline Bike Couriers
Brand campaign Not pretty, but fast

Art: Mathias Rebmann, Photography: Hans Starck

HealthCube Anti-Stress Nutritional supplements
Instagram campaign The Anti-Stress Calendar 365 Stress-free IG stories

Team: Claus Mair, Christian Woelky, Jojo Hicks, Dr. Benjamin Baum, Nina-Pascale Hinkelmann, Stefan Sohlau, Aline Mathieu, Dominik Schneck, Sebastian Stumpf, Laurenz Breier and many more

Why I wish I were a Swiss (spoiler: it's for storytelling reasons)
When forced to describe myself as a creative, I can’t think of a better analogy than a Swiss Army Knife. It might sound a bit old-fashioned, sure, but I’ll stick with it – at least until generative AI learns how to open a bottle of wine for me.

I owe my creative versatility to some of the most brilliant advertising legends, whom I was fortunate enough to call my mentors. Their diverse approaches to solving business problems with creativity have prepared me exceptionally well to tackle any kind of creative challenge for brands across industries.

As an advertising veteran, I’m an experienced team builder and creative leader who thrives on helping talent flourish. As a concept developer and copywriter,
I enjoy cultivating brand love by crafting entertaining, authentic, and meaningful experiences, activations, and campaigns. I’m passionate about innovative ideas and bold messagings inspired by community insights and rooted in pop culture.

Oh, and I’d love to come from Switzerland – it would just make my story so much more complete.

Florian Schwalme, Berlin-Brandenburg, Germany
florian.schwalme@gmail.com

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